The Creative Collective - Media, training and personal development consultancy

Scunthorpe Telegraph

Scunthorpe Telegraph commissioned The Creative Collective to help build stronger links between the newspaper and its local BME communities. Through outreach and partnership working with local agencies, a consultation meeting was held between local BME community members and the Telegraph’s management team. It focused on how news was made by the newspaper, advertising for local businesses and employment opportunities. As a result, a commitment was made to host future meetings, create an inclusive contacts database and develop new initiatives such as newsletter training for a local youth project.

Services

COMMUNITY ENGAGEMENT

Regional Media organisations

In the wake of high profile tragedies such as Damilola Taylor and Stephen Lawrence, to the success of the multicutural bid for London to host the 2012 Olympics, there is a growing need for all media organisations to develop stronger and meaningful links with BME communities.

This will lead to a more diverse pool of employees, create wider access to new and original stories and improved advertising opportunities. Diversity is just good business and inspires best practice.

Services

Provide media organisations with an up-to-date and relevant database of community contacts, organisations and networks.
Facilitate meaningful dialogue between communities and key management personnel, with local and regional media organisations through, for example, public meetings.
Offer specialised consultancy to media organisations to review and establish how to be more responsive to diversity in key areas of operations such as recruitment and retention practices, editorial coverage community outreach, marketing and advertising strategies.

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